TARGET
Secondary Education students and teachers
SUBJECT
Materials and communications supporting educational projects
THE CHALLENGE
Promote the “Obiettivo Alluminio” contest by creating and distributing digital and multimedia content to the specific target of the initiative.
DEVELOPMENT
A direct connection with the players of the school world to give more value to relevant educational projects.
We supported Consorzio Imballaggi Alluminio in the promotion of Obiettivo Alluminio, a contest created by CiAl under the patronage of the Italian Ministry of Environment and with the collaboration of Giffoni Film Festival to make young people more aware of the relevance of collecting and recycling aluminium packaging.
Our editorial staff prepared tailor-made educational resources about the subjects involved the initiative (recycling and videomaking), to be downloaded for free and used on bSmart.
Moreover, we created a dedicated newsletter, sent to the users registered to the platform, and an informative landing page focused on the contest to immediately access the digital content available on bSmart.
