Applix Education has supported CiAl – Consorzio Imballaggi Alluminio in the promotion of the “Obiettivo Alluminio” contest by creating ad hoc informative materials for the 14 to 19-year-old students of Italian schools.
The educational project “Obiettivo Alluminio” has been conceived by CiAl and organised together with the Italian Ministry of Environment, in collaboration with the Giffoni Film Festival. The goal is to make young people more aware of the importance of collecting and recycling aluminium packaging, by inviting them to shoot short video about this material.
Applix Education has given more value to this relevant educational initiative and to CiAl’s commitment sharing information about the project through bSmart, its platform for school counting more than 400,000 registered users (both teachers and students). All the students have been reached by a focused newsletter, completed by a landing page explaining the opportunities of the contest. Furthermore, the internal editorial staff has created two enhanced digital books with useful resources and suggestions for the participants in Obiettivo Alluminio, to be downloaded and used for free on bSmart for knowing more about the aluminium world and finding information about videomaking.